For Bvlgari’s Chuseok special packaging, we developed a composition featuring an orange bojagi inspired by the light of Rome, along with an octagonal star charm symbolizing the brand.

To achieve Bvlgari’s distinctive signature color, the dyeing process was repeated multiple times and carefully adjusted. A norigae (traditional Korean ornament) with a Bvlgari pendant was also added, so that the packaging itself could feel like a gift.