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DESIGN OF RITUALS
A creative studio visualizing the aesthetics of ritual and translating them into modern ritual culture.
Hohodang Design Lab explores traditional techniques and materials to propose modern and eco-friendly designs.
Through various collaborations—such as packaging using Bojagi and eco-friendly paper, fabric development connecting tradition and modernity, and goods finished with expert sewing and embroidery—we allow people to naturally experience the beauty of tradition in their daily lives. -
DESIGN CONSULTING
Starting with reusable eco-friendly Bojagi, we propose the elegance of Korean packaging through design consulting for wrapping paper, envelopes, boxes, and shopping bags.
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FABRIC DEVELOPMENT
Based on a deep understanding of traditional Korean fabrics, we develop patterns and colors for silks like Yangdan, Gapsa, and Nobang, while applying various printing methods to contemporary materials.
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GOODS DESIGN
We create beautiful product designs using diverse techniques such as sewing, embroidery, pattern development, and knotting, seamlessly blending traditional beauty into modern lifestyles.
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GIFT SERVICE CONSULTING
We design and provide training for the “unwrapping experience” so that a brand’s packaging is delivered most effectively.
From space consulting to wrapping technique development and staff education, we create an unforgettable gift-giving environment.