TOKEVI

Story of Rituals

TOKEVI is a brand inspired by the free-spirited and creative soul of traditional Korean culture. Collaborating with artisans across the nation, we share the stories embedded in their craft and preserve the value and beauty of antiquity for the present day. Through designs that interpret tradition through a modern lens, we offer experiences to discover new beauty within the familiarity of daily life.

NEWSLETTER

Hohodang’s newsletter, arriving with each new seasonal term (Jeolgi), is distributed twice a month via email. In an era where the wisdom of our ancestors—who cherished a simple and tranquil life—shines even brighter, the Hohodang Letter seeks to share the flow of the seasons and small joys easily forgotten in busy daily life. Like a gentle alarm announcing the start of a new season, we quietly deliver the fresh seasonal air and warm stories from tradition. We present diverse content, including seasonal introductions, classical poetry (Hansi), gift recommendations, new arrivals, production stories, folk art (Minhwa), styling tips, and curated playlists.

BOJAGI FOR EVERYTHING

A Bojagi is not just a piece of fabric; it is a small daily ritual of wrapping anything with a sincere heart. Although it is a simple square cloth, the way it is folded can transform books, flowers, wine, or small gifts into neat and warm forms. In tying a Bojagi, the heart that puts in the effort is more important than precise technique. Observing the grain of the fabric, adjusting the knot evenly, and thinking of the recipient—those moments complete the packaging. Hohodang introduces various wrapping methods and creative ideas so that the beauty of traditional Bojagi can be easily practiced in today’s life. Tie anything with a Bojagi. A warm moment of ritual will permeate even the smallest objects in your daily routine.