We launched TOKEVI, a friendly and delightful guide that reinterprets the values of fading Korean traditions from a modern perspective, helping everyone enjoy tradition with ease.

By creating bags and Norigae (traditional charms) using ‘Recycled Bangudae Yangdan’—made from repurposed resources—we shared Korean aesthetics and sustainable values with the world.

We became the first in the traditional textile field to obtain the Global Recycled Standard (GRS) certification, adding environmental sustainability to the inherent beauty of our fabrics.

Reimagining the unique lines and colors of Hanbok with a contemporary touch, we proposed a new clothing culture for recording life’s special moments.

From creating Eosahwa (royal paper flowers) for mascots Soohorang and Bandabi to designing official souvenirs, we showcased the beauty and devotion of Korean traditional crafts at this global festival.

With a heart full of blessings for a child’s first beginning, we introduced authentic Korean baby goods and began participating in life’s very first rituals.

We opened our second offline location in Cheongun-dong and proposed the essence of premium Bojagi art through a collaboration with Amorepacific’s Sulwhasoo.

Taking our first steps in the historic neighborhood of Bukchon and launching our online store simultaneously, we began sharing Hohodang’s warmth with a wider audience.

With the sincere wish that “good things always fill your home,” we took our first step to remember the wisdom and serene beauty of the Korean people.