THE SHILLA

2024

Over several years of producing seasonal bojagi for The Shilla Hotel, we have developed packaging that reflects the hotel’s aesthetic sensibility and values.

Notably, Hohodang was the first brand to apply fabric made from recycled plastic yarn to bojagi. Using GRS-certified 100% recycled fibers, we presented bojagi designed with sustainability in mind.

In alignment with one of Korea’s representative hotel brands, the materials, color palette, and knot structures were refined with a restrained and sophisticated approach.

THE SHILLA