We collaborated on the development of VIP Chuseok packaging materials for Sulwhasoo.

Reflecting the brand name, which means “a flower blooming in the snow,” we designed a bojagi with a soft, white visual language and applied the knotting technique used in Sulwhasoo’s Jihambo service.

Using porcelain-inspired elements and plum blossom tags, the design was completed in a form that harmonizes with the brand’s heritage. This project was carried out based on our long-standing collaboration with Sulwhasoo since the early stages of its bojagi packaging development.