We produced a bojagi-style bag for the official launch event of A.C. Perch’s Thehandel, a Danish tea brand with a 190-year history.

Designed in harmony with the aesthetic of the Samcheong-dong venue and the brand’s storytelling, the piece was developed as a fabric bag inspired by bojagi, reflecting the cultural context of tea and gifting.

Through careful consideration of materials, colors, and structure, the collaboration aimed to naturally blend the heritage of a long-established tea brand with Korea’s traditional wrapping culture.