Hohodang participated as an official partner in the 2025 KOREA WELCOME WEEK, an event held twice a year for international visitors by the Ministry of Culture, Sports and Tourism and the Visit Korea Committee (VKC).

This welcome booth was themed around an “Exhibition of Traditional Korean Crafts,” introducing a wide range of traditional craftsmanship, including gyubang crafts, hanji, and najeonchilgi (mother-of-pearl lacquerware).

Hohodang was responsible for the entire process from design to production, presenting nine types of traditional embroidered patches and our signature saekdong pouch. Through the booth, we shared the delicate beauty of Korean craftsmanship with overseas visitors.