We created an embroidery artwork featuring four motifs that symbolize Sulwhasoo: plum blossoms, the Jaumsaeng Cream, ginseng, and a clock representing beauty that remains unchanged over time.

The embroidery was completed on untreated, natural Gwanghwa sochang cotton fabric. Sochang is a gentle yet durable material that was traditionally used for baby diapers, and it becomes softer over time.

These qualities made it an ideal choice, aligning with Sulwhasoo’s pursuit of deep and lasting beauty.