SULWHASOO

2025

We designed and produced a gift cutlery pouch for visitors to the Sulwhasoo Bukchon flagship store.

To differentiate it from existing Hohodang products, we applied a playful tiger motif to add a sense of wit, and used Sulwhasoo’s signature color as an accent on the button.

Based on ivory-white silk fabric, the piece was completed as a traditional cutlery pouch where Sulwhasoo’s sensibility and Hohodang’s craft details come together.

SULWHASOO