We developed the “Ginseng Artisan” pattern inspired by Sulwhasoo’s ginseng research, and produced a bojagi in which the design was delicately illustrated onto fabric.

The composition was designed so that the intricately unfolding graphics evoke the hands of artisans, as if each detail were connected stitch by stitch. This pattern visualizes the story of ginseng, the brand’s key ingredient, through a refined graphic language.