By combining nobang bojagi fabrics in different colors with tassels, we proposed a Chuseok gift bojagi that maintains the atmosphere of Osulloc’s existing wrapping style while creating a more refined and luxurious mood.
Through variations in color and accessories, we developed a VIP packaging lineup. Materials and knotting methods were planned together, considering the brand identity, the products to be wrapped, and the context of gift-giving between the sender and recipient.