JO MALONE LONDON

2025

In collaboration with Jo Malone London, we produced a limited-edition Chuseok bojagi.

Drawing inspiration from the structure of chaekgado—a traditional Korean still-life composition that appears orderly yet often contains subtle surprises—we developed a “Jo Malone Chaekgado Pattern,” reinterpreting Jo Malone’s signature packaging and key ingredients within this framework. While calm at first glance, the pattern reveals quiet wit when viewed up close.

Elements symbolizing the brand, such as the English pear, sage, cologne, and gift boxes, were placed throughout the design, naturally weaving Jo Malone’s story into the traditional visual language of Korean motifs.

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