Hohodang products were launched at Eternal Journey in Ananti at Cove, Gijang, Busan, and at Moby Dick Market in Village de Ananti, along with an on-site pop-up event.

A wide range of Hohodang items were introduced, from children’s products to traditional pieces. In the Big Book Zone inside Eternal Journey, a photo spot featuring Hohodang products was also set up, where visitors could wear gat hats and hold folding fans to take commemorative photos.