In collaboration with Sulwhasoo, we produced brooches and eco bags inspired by signature brand motifs including Yoonjo Essence, moon jars, plum blossoms, ginseng, and the Bukchon flagship store.

These key elements of the brand were reinterpreted in Hohodang’s visual language and translated into both graphic and product forms. Sulwhasoo’s signature colors were used as accents to enhance brand recognition and identity.